UX / UI
From the user interview I conducted, I decided on three major categories that would house the general tasks commuters would be hoping to accomplish. Creating a site map was helpful in generating a greater understanding of how each of the components interacted with each other.
The paper wireframe process then allowed for quick iteration and ideation. They are annotated to help with thoughts for interactivity and funcionality.
Medium Fidelity Screens
From paper wireframes I then moved into medium fidelity screens. These prototypes take the succesful ideas from the paper sketches, which had been discussed with a small focus group, and begins to put them into a more structured form. The prototype, created in Adobe Xd, was clickable and then tested with a small group of individuals.
High Fidelity Prototype
With the feedback from user testing I was able to identify some of the large-scale aspects of the app that were working well, but also gained insight into smaller items that needed improvement (like where people looked for specific answers to their questions or where they tried to tap to accomplish tasks). I took the input I received and used the previously developed brand guidelines to develop high fidelity screens and a clickable prototype.