Viking Days

Brand Strategy and Illustration

Ballard is very proud of its Norse heritage, and one of the fun ways the neighborhood displays its pride is through the annual Viking Days festival. In creating the branding for the event it is important to keep in mind people of all ages, with an emphasis on families.


Though the event has a loyal following and a large footprint, it does not have a consistent and relevant brand that speaks to the current greater Seattle demographic.


Provide a consistent brand experience across multiple platforms, that will generate interest and excitement in the event.


Design a logo, visual style, and suite of graphic elements that utilizes an illustrative and family-friendly style. In exploring this intersection of families and Norse history, a cut-paper illustration style was developed. Additionally create collateral varying from print and web advertisements to merchandise and posters.

  • Skills
    • Research
    • Illustration
    • Brand Development
  • Duration
  • 5 weeks

  • Systems
  • Illustrator, Photoshop, Sublime Text

  • Collaborators
  • N/A

  • Deliverables
    • Research
    • Brand Identity
    • Logo
    • Website

Check out the splash page concept here